Fashion Marketing
If you think of marketing simply in terms of selling, think again! The key terms in fashion marketing are market analysis, product evaluations, marketing strategy, development of market penetration and distribution strategies. Fashion marketing specialists plan and purchase seasonal collections and prepare budget forecasts.
They are also involved in the
control of distribution,
organization and physical
layout of the merchandise,
visual presentation,
merchandising of goods and
finally, the organization of
promotional, advertising and
public relations activities.