Fashion marketing is the business side of the Fashion Industry. It is the ideal field for enterprising, active and dynamic individuals looking for challenges in a super-fast competitive environment. This career is for strategists and idea-people who have what it takes to make the fashion business buzz! Fashion marketing is a highly creative area, where people develop ideas and themes that make fashion exciting and glamorous. They usually work very closely with the company's top management as well as with the designers and their customers.

If you think of marketing simply in terms of selling, you are in for a big surprise! The key words in fashion marketing are market analysis and product evaluations, marketing strategy, development of market penetration and distribution strategies. Fashion marketing people plan and purchase seasonal collections and prepare budget forecasts. They are involved in the control of distribution, the organization and physical layout of the merchandise. They work on the visual presentation and the merchandising of goods. They participate in the organization of promotional, advertising and public relations activities as well as in customer service.

CAREER PROSPECTS

While every responsibility mentioned above is in itself a job description for someone in fashion marketing, you will find exciting career opportunities as merchandisers, buyers, sales representatives, managers of departmental or specialty stores and boutiques, national or regional managers in marketing, merchandising, sales, public relations, promotions, advertising or customer service. People with a good knowledge of fashion marketing can also be found as fashion or event coordinators. Since the techniques learned in fashion marketing are highly technologically advanced in the communications areas, one will find graduates of fashion marketing involved in the marketing of all types of products. If you can perform in the fastest market on earth, you can handle anything.

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